5 Effective SMS Marketing Strategies for Car Dealers
Selling cars has always been about reaching potential buyers when they are ready to buy. In the past, it was a race to see who could get to the customer first in order to reap the benefits of making the sale. Today, being a car dealer has gotten much easier because the Internet allows buyers a vast shopping experience and gives car dealers a better way to advertise their cars and reach potential buyers faster.
Broadening that scope even further is the fact that most people now carry mobile phones. This allows even more chance for car dealers to reach potential buyers quicker, sell cars faster and build a solid lead list for future sales. All this is possible through SMS Marketing and AutosbyText.com.
When you use AutosbyText’s services to sell your cars, you will automatically create a lead list that you can use in the future. Every time a potential buyer texts your keyword and code into our system for more information on one of your vehicles, the cell phone number is captured for your future use.
Service Offers and Specials
Chances are, your dealership offers special deals on a regular basis. It is also probable that the same customers take advantage of these deals time and time again. Rather than relying on newspaper ads or mailers, encourage your customers to opt-in to your SMS distribution list. The auto responder list through Autosbytext.com can keep them apprised of special offers and coupons – straight from your auto dealership to their phones.
Invite your customers to special events hosted by your dealership by sending them a text message. Many of your best customers will be subscribed to your list and will probably be the ones to attend your events. Don’t rely on the announcement on your website or social media pages to get them there. Make sure they know by sending the invite though AutosbyText.com.
Announce New Stock or Limited Edition Specials
Alert your customers to upcoming special edition models by SMS. Let them know when new vehicles are available for test drive, pre-order, or purchase. Play it up by adding a hot new vehicle listing complete with photos of the car and a detailed description. Show your valued customers how much you appreciate them by giving them advance notice of limited edition vehicles. AutosbyText’s auto responder allows you to keep all your best customers in the loop with one easy text.
Announce Incentives and Rebates
This is a great opportunity for you and the customer. Create a list specifically for incentives and rebates. When people opt-in to this list, they are obviously in the market to buy a car. Steer them your way by sending a text message every time your manufacturer releases new incentives for buyers. They will appreciate the notice and you stand a better chance at being the one to sell them their next car. It is win-win for everyone.