Dealership Marketing Ideas

Selling cars in today’s economy is challenging. Sales are down, and auto dealers have to be more creative than ever to make that sale, which makes marketing a very important business aspect. It’s not enough to just place an ad in the local newspaper and hope buyers find their way to you. You must entice them and make them want to visit your showroom. Use the following ideas to create a marketing campaign that’s sure to bring buyers into your dealership.

Build an Online Presence
Since most prospective buyers begin their new car search online, you need to be there, too. Your company probably already has a website, and that’s great, but you have to have a more personal online presence – something people can relate to and interact with. Social media is a huge marketing idea right now because almost everyone uses at least one of the social media platforms. At the very least, you should have a Facebook page and update it several times a day. Respond to your fans and build strong online relationship to let buyers know they are dealing with a caring human being.

Think Outside the Box
Try to do things differently than the other dealerships in the area. For instance, most dealerships are closed on Sundays and many people prefer to browse the lots on this day because they don’t have to worry about being approached by a salesperson. Use this to your advantage and advertise that your dealership is closed on Sundays for that very reason – to give the consumer a chance to shop without pressure. Come up with other creative ways to let your customers know you’re fun and different and they’re sure to visit your showroom first (and probably last!)

Connect with Complimentary Businesses
Approach other businesses in the area that compliment yours and strike up a mutual agreement that benefits both of you. For example, mechanics see people who need new cars all the time. Maybe they could recommend your dealership to someone who needs a new car and you could direct business their way when someone needs repairs. Build strong relationships with other local businesses to help each other out.

Market the Personal Touch
In a technologically automated world, we sometimes lose sight of the human aspect of things. To really stand out and make your customers feel they are important, add a personal touch to your advertising campaign. Let them see your face, your mechanics’ faces, your salespeople’s faces. Let them know that even though you may be a big, rich company, you truly care. The more personable you are, the better business will be.

Use these ideas, or come up with some of your own and then head over to With detailed auto listings, the ability to connect with social media platforms like Facebook and Twitter and a free ad generator, you can create a successful marketing campaign that puts you heads above any other auto dealerships in your area.


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