SMS Marketing Tips for Auto Dealers


SMS Marketing Tips for Auto Dealers

“If all your friends jumped off a cliff, would you do it, too?”

Remember your mom saying this to you when you were a kid after you did something stupid and you told her, “Everyone else is doing it?” Well, throw that saying out the window and listen up. Everyone is texting, and you should be doing it, too – for your auto dealership, that is.

SMS marketing is one of the most effective ways to reach your customers. Most people never leave home without their cell phones these days, and the majority of them use text messaging to keep in touch with friends, make contact with business associates, and get reminders of deals and appointments. If your auto dealership isn’t using some sort of SMS marketing, you’re missing out on a valuable opportunity to connect with your customers.

Why SMS Marketing

The short answer is, everyone is texting. Did you know that there are more than 6 billion mobile subscribers worldwide? More than 4.1 billion texts are sent daily in the U.S. alone. That’s a lot of texting! The reality is, text messaging is the most used mobile service there is. It only makes sense to use it for business, too.

How SMS Marketing works is like this:

When you place an ad somewhere, whether online or in print, you include a specific text code: “Text car to 12345.” When the customer does so, they opt-in for whatever it is you’re offering. The customer receives a confirmation text message almost immediately, and will receive text messages with promotions and coupons from your dealership whenever you send them out.

The Beauty of SMS Marketing

  • It’s extremely targeted.
  • It’s permission-based – they opted-in.
  • It allows you reliable, instant reach.
  • There’s a high “open” rate – people always open their text messages.
  • There’s a high response rate.
  • It reduces advertising costs dramatically.
  • It’s a more personalized form of communication.
  • It helps build customer loyalty.
  • Text messages can go viral.

Here are some ideas for using SMS marketing for your dealership:

  • Offer coupons and discounts
  • Appointment reminders
  • Send text messages to increase traffic on slow days
  • Send special instructions and tips
  • Alert customers to new inventory
  • Hold contests and giveaways
  • Send “Thank You” messages to valued customers
  • Conduct customer satisfaction surveys and polls

Things to Remember when using SMS Marketing

  • Tell subscribers exactly what they’re getting when they opt-in.
  • Include your dealership’s name with all messages.
  • Make it easy for your customers to opt-out if they want.
  • Tell your customers that their normal text messaging rates may apply.
  • Don’t send out sporadic, inconsistent messages.
  • Don’t send spam.
  • Don’t just send promotions.

SMS marketing can be a very valuable tool for your auto dealership if used correctly. To make the process easier, be sure to check out and learn about the mobile marketing services offered to help auto dealers like yourself take advantage of cell phone use. There’s no need for your SMS marketing campaign to seem like extra “work.” Autosbytext has all the tools you need to run an easy, smooth SMS-based campaign.


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